Product Strategy. UX Research. Market Opportunities.

UX Research Gallery

A collection of key research projects by Ying, from curiosity to product impact.

Go straight to case studies

THE COLLECTIONEXHIBITS / 01—04

Four research experiences.Shaping better products and strategies.

Explore the research behind each miniature.

Read the case studies

Microsoft Copilot — Copilot Response Quality

Copilot Response Quality, page 1 of 7 — Copilot Response Quality01 / 07

Copilot Response Quality, page 2 of 7 — Copilot Response Quality02 / 07

Copilot Response Quality, page 3 of 7 — Copilot Response Quality03 / 07

Copilot Response Quality, page 4 of 7 — Copilot Response Quality04 / 07

Copilot Response Quality, page 5 of 7 — Copilot Response Quality05 / 07

Copilot Response Quality, page 6 of 7 — Copilot Response Quality06 / 07

Copilot Response Quality, page 7 of 7 — Copilot Response Quality07 / 07

Microsoft Copilot — Copilot Vision

Copilot Vision, page 1 of 7 — Copilot Vision01 / 07

Copilot Vision, page 2 of 7 — Copilot Vision02 / 07

Copilot Vision, page 3 of 7 — Copilot Vision03 / 07

Copilot Vision, page 4 of 7 — Copilot Vision04 / 07

Copilot Vision, page 5 of 7 — Copilot Vision05 / 07

Copilot Vision, page 6 of 7 — Copilot Vision06 / 07

Copilot Vision, page 7 of 7 — Copilot Vision07 / 07

Chian-Chian — Go-to-Market Strategy & Product Design Direction Research

Go-to-Market Strategy & Product Design Direction Research, page 1 of 8 — Go-to-Market Strategy & Product Design Direction Research01 / 08

Go-to-Market Strategy & Product Design Direction Research, page 2 of 8 — Go-to-Market Strategy & Product Design Direction Research02 / 08

Go-to-Market Strategy & Product Design Direction Research, page 3 of 8 — Go-to-Market Strategy & Product Design Direction Research03 / 08

Go-to-Market Strategy & Product Design Direction Research, page 4 of 8 — Go-to-Market Strategy & Product Design Direction Research04 / 08

Go-to-Market Strategy & Product Design Direction Research, page 5 of 8 — Go-to-Market Strategy & Product Design Direction Research05 / 08

Go-to-Market Strategy & Product Design Direction Research, page 6 of 8 — Go-to-Market Strategy & Product Design Direction Research06 / 08

Go-to-Market Strategy & Product Design Direction Research, page 7 of 8 — Go-to-Market Strategy & Product Design Direction Research07 / 08

Go-to-Market Strategy & Product Design Direction Research, page 8 of 8 — Go-to-Market Strategy & Product Design Direction Research08 / 08

Games User Research — Game Studio Player Experience Research

Game Studio Player Experience Research, page 1 of 6 — Game Studio Player Experience Research01 / 06

Game Studio Player Experience Research, page 2 of 6 — Game Studio Player Experience Research02 / 06

Game Studio Player Experience Research, page 3 of 6 — Game Studio Player Experience Research03 / 06

Game Studio Player Experience Research, page 4 of 6 — Game Studio Player Experience Research04 / 06

Game Studio Player Experience Research, page 5 of 6 — Game Studio Player Experience Research05 / 06

Game Studio Player Experience Research, page 6 of 6 — Game Studio Player Experience Research06 / 06

Brizon Stepwing — Brizon’s Stepwing — Product and Business Model Redesign Research

Brizon’s Stepwing — Product and Business Model Redesign Research, page 1 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research01 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 2 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research02 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 3 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research03 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 4 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research04 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 5 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research05 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 6 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research06 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 7 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research07 / 08

Brizon’s Stepwing — Product and Business Model Redesign Research, page 8 of 8 — Brizon’s Stepwing — Product and Business Model Redesign Research08 / 08

ABOUT ME

Hello, I’m Ying.

UX researcher & strategist · Vancouver, B.C.

I’m curious about people and how they experience the world. Over more than five years, I’ve brought that curiosity to AI, consulting, gaming, and healthcare. Most recently, my research at Microsoft AI helped improve the Copilot app’s interactions and response quality.

Research. Understand. Make a difference.

Ying’s LEGO character holding a magnifying glass and notebook against a soft cream and sage background. — Ying, in LEGO

01 / HOW I WORK

Uncovering human stories to influence product direction.

I combine qualitative and quantitative research, from exploring early ideas to evaluating solutions. I help teams uncover unmet needs and connect what people value with business priorities. Working with designers, product managers, and engineers, I turn evidence into shared understanding and decisions about features, roadmaps, and future opportunities.

02 / MY JOURNEY

Bringing a perspective shaped across cultures.

Living and studying in Taiwan, Germany, and Canada taught me to look closely at context. My background spans English literature, a Master of Library and Information Studies at the University of British Columbia, and a UX associate certificate from BCIT. I began in consulting, building skills in business strategy and solving ambiguous problems with stakeholders.

03 / RESEARCH WITH AI

Experimenting with new tools and embedding thoughtful judgment.

I experiment with AI to refine research workflows, from summarizing interviews and exploring patterns to supporting survey analysis. These tools make room for deeper thinking. I keep interpretation and final judgment in human hands, grounding insights in people’s lives and the decisions teams need to make.

04 / BEYOND THE RESEARCH

Taking curiosity everywhere I go.

I take part in Vancouver’s UX and AI communities through mentorship, workshops, and hackathons. Away from work, you’ll find me playing volleyball with friends, skiing, traveling, or wandering through an art museum.

WORK EXPERIENCE

Researching solo and with teams.
From startups to big tech.

I’ve worked as a solo researcher and within research teams, tailoring my approach to each organization’s goals, resources, and pace.

01 / BIG TECH & AI

Microsoft

Worked within a mature research team at a big tech organization, adopting frontier AI tools for UX research.

02 / CONSULTING STARTUP

Atlas Branding

Served as the solo researcher in a startup environment, establishing research standards and working closely with key business owners and consultants.

03 / VIDEO GAME CO-DEVELOPMENT STUDIO

Sprung Studios

Worked within a young UX research team, conducting UX studies to co-develop games with clients ranging from major to independent game studios.

For my full experience, education, and skills, take a look at my resume.

View my resume (PDF)

GOOD WORK STARTS WITH A CONVERSATION

Get in touch.

A question, a collaboration, or a new perspective. Let’s be curious together.

Let’s connect

SIGNALS TO SOLUTIONS

Explore my Substack.

A newsletter exploring AI and product strategy through my perspective as a UX researcher.

Read the newsletter

THERE’S MORE TO EXPLORE

View my full website.

Explore more of my UX work, case studies, and the thinking behind them in my full portfolio.

Explore my UX portfolio